I don’t know if this is an obsession but I tracked my Alexa.com rank and some other components for the entire month of November. I was hoping to find a correlation between the number of posts I have and my Alexa ranking. A quick recap shows that I started the month out not even being ranked to ending up with a ranking of 7,711,801. I made six posts, added a total of eight pages and had five comments on the blog posts. Here is a chart with my statistics for November:
My Alexa ranking improved as I continued to add more content in the form of posts and pages. In addition, I started commenting on other blogs and was able to pick up four incoming links. I am not sure how Alexa chooses which incoming links it associates with my website as I have commented on more than 20 blogs.
I know that Alexa uses its toolbar to track sites and then ranks them based on this data. Some people would say that you could manipulate this data by having the Alexa toolbar on extra computers, for example, at work where the IP address would be different. While this could inflate your rankings I really wonder how many people would go through the extra effort of doing this. Personally, I do not have the Alexa toolbar installed on my home computer or at work!
In conclusion, I believe the Alexa ranking is important and should be used in conjunction with other website metrics. I will continue to monitor these same components for December 2012 and give you a report in early January 2013. Does anyone else look at their Alexa ranking or is it just another out dated website metric?